It’s "Janu-worry" for a reason—post-Christmas budgets are tight, and many customers are opting for "Dry January" or "Veganuary." To keep your covers up in the UK market, you need to focus on value, community, and comfort. Here are 10 ideas tailored for a British restaurant or gastropub: 1. The "January Sale" Set Menu Retailers have their sales, and restaurants should too. Launch a "2 courses for £15" or "3 courses for £20" menu. Focus on high-margin, seasonal British ingredie

January can be a brutal month for the pub industry. With "Dry January" and "Veganuary" in full swing, and customers tightening their belts after Christmas, footfall often takes a nose-dive. To survive the slump, you need to pivot from being a "place to drink" to a "place to be." Here are 20 ideas to keep the lights on and the tables full: Host a "Dry January" Showcase Don't fight the trend—embrace it. Instead of just having one dusty bottle of 0.0% lager, create a dedicated a

January can be a notoriously "lean" month for hospitality as customers tighten their belts after the holidays. However, it’s also the best time to leverage community, creativity, and existing inventory  to boost your margins without a heavy marketing spend. Here are several low-cost, high-profit ideas for you: 1. The Coffee Subscription Instead of a complex digital app, go old-school with a pre-paid coffee card . The Idea:   Sell a "January Caffeine Pass" (e.g., 10 coffees fo

At FB The Wholesaler , we have a simple motto: Work hard, play hard.  We firmly believe that team building is the secret to our success. A team that has a laugh together is better equipped to look after our customers, and that’s exactly what we did for this year’s Christmas Jumper Day! The Great FB Bake-Off While the festive knitwear was certainly bright, the real stars of the show were on the snack table. Our team showed off some serious hidden talents, bringing in a spread

In an industry dominated by massive corporations, it’s easy to feel like just another account number on a spreadsheet. At FB The Wholesaler, we do things differently. We aren't just a supplier; we are your neighbours, and your success is our success. Here is what sets us apart from the "giants" and why being a family-run business makes all the difference for you. 1. Prices That Work For You While big corporations often have rigid, inflated pricing structures, our prices flu

MERRY CHRISTMAS & A HAPPY NEW YEAR! We are committed to supplying your kitchen with the fresh produce you need throughout the holiday period. Please review our full service schedule below and contact us with your orders as soon as possible. Wednesday 24th December Delivering as normal - Office closes at 2pm Thursday 25th December Closed - No service Friday 26th December Closed - No service Saturday 27th December Closed - No Service Sunday 28th December No prepared items - Del

The festive season is officially upon us, and for every commercial kitchen, bakery, and catering service, that means one thing: the high-volume Christmas bake is underway! Whether you're crafting delicate patisseries, glazing festive hams, or simply stocking up your coffee stations for the rush, the quality and reliability of your sugar supply are paramount.

Family Friendly drinks - Spiced Apple Edition This Christmas, move beyond the usual seasonal suspects. Forget the limited reach of mulled wine and cider. This year, we're serving the warmest welcome to absolutely everyone—kids, designated drivers, and all your guests. Introducing Chegworth Valley's Signature Spiced Apple Juice. Served perfectly hot or refreshingly cold, it's the delicious, heart-warming beverage designed to instantly infuse your establishment with the pure ma

Sprinkle some serious festive magic onto your starters! 🌟 We're encouraging chefs to go beyond the ordinary with heart warming, unique Vegan & Vegetarian Starter Ideas this Winter.

A Note to Our Fellow Kitchen Professionals Here at FB The Wholesaler, we understand that true quality comes from deep knowledge. The Christmas season isn't just about tradition; it's about making every plate unforgettable. We know the pressure you're under to deliver excellence, and sometimes, the smallest detail—like a spectacular sauce—is what guests remember long after they’ve left your table. The three festive sauces we’re sharing today come from the collective expertise

As autumn arrives and the days grow shorter, the season also brings an array of delicious vegetables just waiting to be transformed into flavourful soups. This is the perfect time to entice diners with comforting bowlfuls that highlight the vibrant produce of the season. In this blog post, we’ll delve into several mouth-watering autumn soup ideas that utilise seasonal ingredients, helping your restaurant stand out as a top choice for hearty, satisfying meals. The Benefits of

Jazz: "Hi Graham, thanks so much for joining me today. Could you start by telling us your name and role at the business?" Graham: "My...

Vibes, Jerk, and the City: An Interview with Natty's Becky

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