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Our History

Sketch Arrow Orange

The Full Story

Line Drawing of our vans

Family is at the heart of FB The Wholesaler; this enterprise began as a family endeavour and continues to grow. Currently, three generations of the Macaulay family are working in the business. Additionally, over the years, we have built strong relationships with our hard working team who now feel like part of the family.

 

Our decisions today shape the future for both our business and family,

which is why we have integrated sustainability into every aspect of our operation,

aiming to create a greener planet for future generations.

 

 

2026

In June, following our commitment to sustainable distribution, we officially achieve our Green Mark Level 1 Certification,

establishing a rigorous Environmental Management System across our operations to protect tomorrow's planet.

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Sterling Cheese (2).jpg

2026

In May 2026, we proudly joined Sterling, embracing a valuable opportunity for the innovation, strategic growth, and wholesale collaboration needed in our evolving industry.

2025

We have acquired our third warehouse enabling us to extend

our dry goods range. 


Why not check out our catalogue?

Aerial view of The Wholesaler building, parking, and surrounding area. FB The Wholesaler
Wholesaler building with sign: Vegetables, Dairy, Asian Produce. FB The Wholesaler.

2024

Our passsion for sustainability results in 60 Solar panels

being installed on our warehouses

Outline drawing of an FB The Wholesaler Van.

2021

By 2021, the fleet grows to

21 vehicles. In 2024,

the company is rebranded and

becomes FB The Wholesaler

FB The Wholesaler vans parked outside the warehouse, ready for delivery.
Our Commercial kitchen with industrial equipment, SALSA APPROVED logo, and stainless steel

2018

In 2018 our vegetable preparation department is awarded its first

SALSA accreditation which we have held ever since.

Line Drawing

2017

The wholesale department of the business continues to grow, leading the brothers to acquire their second warehouse in Gosport.

Warehouse worker stocks produce boxes in a cold storage facility FB The Wholesaler
Group of people celebrating The Fruit Basket winning The Great South RunSmall Business Mixed Winner.

2016

FRUIT BASKET building with blue sky and cartography map beside it

The Fruit Basket wins

The Great South Run

Small Business Mixed Winner.

2008

The wholesale department of the

business continues to grow,

leading the brothers to acquire their

first warehouse in Gosport.

Our First warehouse in Gosport. Serving the People and Growing Together, under blue skies. FB The Wholesaler
Entrance of a fruit Basket with doors and shelves filled with produce. FB The Wholesaler.

2007

The brothers purchase

Farm Fresh in Stubbington

and turn it into The Fruit Basket

that we know and love today.

Outline drawing of an FB The Wholesaler Van.

2005

In 2005, Gary Macaulay sold his

business, Elite Snacks, and became

a director at The Fruit Basket, partnering with his brother, Kev Macaulay.

Gary in reflective vest carries two bags of Fresh Sprouts to a customer through there car park
The Fruit Basket store front with fresh fruits and vegetables. Always Excellent Offer in Gosport

2003

The shop expands into

337 and 335 Forton Road.

With the expansion comes a new look.

Outline drawing of an FB The Wholesaler Van.

1986

Kevin Macaulay left school at 16 and took over the management of 

The Fruit Basket resulting in its expansion to 339 Forton Road.

Kev stands by Fruit Basket van; text says "Apple"; History of FB The Wholesaler
The First Fruit Basket store in Gosport, Forton Road ; Quality Fruiterers with fresh fruit display. in 1982

1982

Line Drawing

Mick and Joan Macaulay purchase

The Fruit Basket

335 Forton Road, Gosport

on December 13th 1982

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