Our History
The Full Story
Family is at the heart of FB The Wholesaler; this enterprise began as a family endeavour and continues to grow. Currently, three generations of the Macaulay family are working in the business. Additionally, over the years, we have built strong relationships with our hard working team who now feel like part of the family.
Our decisions today shape the future for both our business and family,
which is why we have integrated sustainability into every aspect of our operation,
aiming to create a greener planet for future generations.
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In September 2026
FB The Wholesaler Ltd was named Sustainability Member of the Year 2026 at Sterling Supergroup’s 60th Annual Conference in Hampshire. Marking the company's first Sterling award,
this milestone celebrated their
commitment to greener operations.
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In July 2026
In July, We partnered with award-winning charity City Catering Southampton for their #CookingAtHome initiative, packing 542 grocery boxes on day one alone to help deliver vital summer holiday food support to families across 40+ local schools and community hubs.
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In June 2026
In June, following our commitment to sustainable distribution, we officially achieve our Green Mark Level 1 Certification, establishing a rigorous Environmental Management System across our operations to protect tomorrow's planet.
In April 2026
In April, we are proud to share that we’ve earned our SALSA certification once again!
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In May 2026
In May 2026, we proudly joined Sterling, embracing a valuable opportunity for the innovation, strategic growth, and wholesale collaboration needed in our evolving industry.
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In 2025
We have acquired our third warehouse enabling us to extend our dry goods range.
Why not check out our catalogue?
In May 2025
In May, We are thrilled to announce that we have successfully renewed our SALSA certification!
In Jan 2024
Our passion for sustainability results in 60 Solar panels being installed on our warehouses
In February 2024
Our passion for sustainability results in 60 Solar panels being installed on our warehouses
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In May 2024
The company is rebranded and
FB The Wholesaler is born.
In January 2022
In January, We did it again! Proud to retain our SALSA accreditation.
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In March 2021
By 2021, the fleet grows to 21 vehicles.
In November 2021
Delivering quality you can trust—we've officially passed our Next SALSA audit.
In 2018
In 2018 our vegetable preparation department is awarded its first SALSA accreditation which we have held ever since.
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In 2017
The wholesale department of the business continues to grow, leading the brothers to acquire their second warehouse in Gosport.
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In 2016
The Fruit Basket wins "The Great South Run
Small Business Mixed Winner."
In 2008
The wholesale department of the business continues to grow, leading the brothers to acquire their first warehouse in Gosport.
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In Early 2008
The Brother's purchased Farm Fresh in Stubbington and transformed it into
The Fruit Basket that we all know and love today.
In 2005
In 2005, Gary Macaulay sold his business,
Elite Snacks, and became a director at The Fruit Basket, partnering with his brother, Kev Macaulay.
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In 2003
The Fruit Basket expanded into the shop next door and with that came a refurb.
In 1986
Kevin Macaulay left school at 16 and took over the management of The Fruit Basket resulting in its expansion to 339 Forton Road.
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In 1982
Mick and Joan Macaulay purchase
The Fruit Basket 335 Forton Road,
Gosport on December 13th 1982
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