Our History
The Full Story
Family is at the heart of FB The Wholesaler; this enterprise began as a family endeavour and continues to grow. Currently, three generations of the Macaulay family are working in the business. Additionally, over the years, we have built strong relationships with our hard working team who now feel like part of the family.
Our decisions today shape the future for both our business and family,
which is why we have integrated sustainability into every aspect of our operation,
aiming to create a greener planet for future generations.
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2026
In July, We partnered with award-winning charity City Catering Southampton for their #CookingAtHome initiative, packing 542 grocery boxes on day one alone to help deliver vital summer holiday food support to families across 40+ local schools and community hubs.
2026
In June, following our commitment to sustainable distribution, we officially achieve our Green Mark Level 1 Certification,
establishing a rigorous Environmental Management System across our operations to protect tomorrow's planet.
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2026
In April, we are proud to share that we’ve earned our SALSA certification once again!
2026
In May 2026, we proudly joined Sterling, embracing a valuable opportunity for the innovation, strategic growth, and wholesale collaboration needed in our evolving industry.
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2025
We have acquired our third warehouse enabling us to extend
our dry goods range.
Why not check out our catalogue?
2025
In May, We are thrilled to announce that we have successfully renewed our SALSA certification!
2024
Our passsion for sustainability results in 60 Solar panels
being installed on our warehouses
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2024
In February, we got Re-certified and SALSA Approved!
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2024
The company is rebranded and
FB The Wholesaler is born.
2023
In January, We did it again! Proud to retain our SALSA accreditation.
2021
By 2021, the fleet grows to
21 vehicles.
2021
Delivering quality you can trust—we've officially passed our Next SALSA audit.
2018
In 2018 our vegetable preparation department is awarded its first
SALSA accreditation which we have held ever since.
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2017
The wholesale department of the business continues to grow, leading the brothers to acquire their second warehouse in Gosport.
2016
The Fruit Basket wins
The Great South Run
Small Business Mixed Winner.
2008
The wholesale department of the
business continues to grow,
leading the brothers to acquire their
first warehouse in Gosport.
2005
In 2005, Gary Macaulay sold his
business, Elite Snacks, and became
a director at The Fruit Basket, partnering with his brother, Kev Macaulay.
2003
The shop expands into
337 and 335 Forton Road.
With the expansion comes a new look.
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1986
Kevin Macaulay left school at 16 and took over the management of
The Fruit Basket resulting in its expansion to 339 Forton Road.
1982
Mick and Joan Macaulay purchase
The Fruit Basket
335 Forton Road, Gosport
on December 13th 1982
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